For Bilum & Bilas, a brand epitomizing the fusion of traditional Papua New Guinean weaving with modern design, the creation of a unique TV commercial was a crucial step in their brand journey. WAVE was honored to bring this vision to life, tasked with capturing the brand's essence in a picturesque island setting.

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Essential to the project was the challenge of shooting in direct sunlight and executing an ambitious schedule of 15 scenes in just one day. This included multiple attire changes, boat travel, and intricate scene setups. Our innovative solution? A skillfully arranged set with state-of-the-art videography gear to manage sunlight exposure and a dedicated team simultaneously handling videography and photography.

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This strategic approach allowed us to capture each scene with precision, paying extra attention to the more intricate scenes, and ensured we were back on land in time for the taxi scene.

Over the course of the day, our team adeptly navigated the logistical and technical complexities of the shoot. We delivered high-quality footage that truly reflected the uniqueness of the Bilum & Bilas brand. The final commercial was not just a showcase of our client's distinctive products but also a testament to our ability to deliver under pressure, with innovative solutions and meticulous planning.

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The result was a beautifully executed commercial, completed within a tight production timeline, successfully capturing the blend of tradition and modernity that defines Bilum & Bilas. This project highlights WAVE Creative Agency's commitment to excellence and adaptability in the face of challenging shoots, reaffirming our status as a leader in bringing unique brand stories to life.